We must create local videos and upload them directly to the Youtube platform. Once uploaded to this Google platform, we can introduce them into our website or local landing page, in addition to being published on our Google my Business profile. The use of local videos in our local Seo strategy has more strength in local positioning every day. 4. Geolocated images Geolocating an image or photo is a local signal that greatly helps the local SEO positioning of any business. The geolocation of photos or images consists of entering location coordinates within the images that we use in our URLs or tabs on our website.
To do this, we can use tools like GeoImgr or Localrocket. NOTE: If you plan to use this local Seo strategy, I recommend doing it before uploading any image to your website or to your Google my Business file, since if you plan to apply geolocation of images later, the executive email list work will be much greater for those who I did it. 5. Embedded Google Maps Another point that improves the local SEO positioning of a web page is to introduce Google maps within our URL or local landing page. Although it is a small extra point in the optimization of our local business on the Internet, each factor counts for Google and, without a doubt, it will show our business before another that does not include this point. 6. Reviews included in the website Reviews are a very important factor for Google.
We must promote the obtaining of positive reviews in our Google company profile, and answer ALL and each one of the evaluations of our clients. This factor is a signal to Google that we have an active and relevant business for users. In addition to generating these reviews, we may include them within our website or local landing pages in order to gain greater local visibility. This action can be carried out through the use of plugins. 7. Mentions or local links Mentions or links from web pages that carry out their activity in the same location as your business have an important weight in local SEO positioning.