Associated With A Natural You Tourist

They must be able to switch from one channel to another easily throughout their journey. For example, a customer visits your website on a mobile and finds a product that interests him. But he would like to have some clarification on this beforehand. He contacts you via your Facebook page. Then, he decides to order on your site from his computer. He receives an order confirmation by e-mail as well as its follow-up. You contact the customer by phone as soon as his order has arrived. He picks it up in the store. In addition to being omnichannel, the customer relationship today tends to be individualized and personalized to be sustainable.

Hence the importance of resorting to data collection and data mining. multi-channel-cross-channel-omnichannel journey Finally, what fax list stands out the most in a loyalty strategy today is the ability to create an optimal and above all personalized user experience. But that's not all. Loyalty also involves building a lasting relationship. Our team can help you implement certain strategies that go in this direction. We can support you in the deployment of a digital strategy on social networks for example. Contact us and we will think together about the strategy that we can put in place to create a community of loyal customers.

While most major retailer loyalty programs are running out of steam, applied to other sectors, the same cannot be said. For airlines, restaurants and hotels, for example, this marketing tool is a real asset, especially when combined with digital. A potential well understood by the Marriott International hotel group with its Marriott Rewards loyalty program. The challenge is to offer an attractive loyalty program, whereas hotel loyalty programs are usually neglected in favor of airlines. Launched in 2000, the Marriott Rewards has been undergoing a 180° turn for some time.