Jul 30, 2022
In General Discussions
In short, there are two aspects of foreign trade platform marketing: one is the promotion and marketing of domestic and foreign trade platforms in overseas markets, that is, the circulation between countries, there are direct and indirect channels; the second is to formulate appropriate marketing plans in overseas markets , that is, the way of marketing in overseas markets. For many Chinese companies, cross-border marketing is also an important part of their business development. The development of overseas markets largely determines the future development prospects of enterprises. 1. Promotion and marketing of domestic and foreign trade platforms in overseas markets The direct channel of overseas marketing refers to the process of products from the completion of the enterprise to the production, and then to the hands of foreign consumers, without any intermediaries. The sales task of the direct channel is the responsibility of the producer. Its specific forms mainly include: production enterprises directly receive email list orders from foreign users without any intermediaries; production enterprises set up distribution departments in their own countries, or directly open branches abroad to provide foreign users with purchasing platforms and sell their own products. Products; production enterprises directly export from their own countries through foreign trade platforms, and sell products to foreign users. Indirect channels need to find middlemen, who provide an opportunity for sellers and buyers to communicate, and sell products to foreign consumers through the communication of middlemen. Indirect channel is a more commonly used method in foreign trade platform marketing. It can save the manpower and material resources of production enterprises to a large extent. Experienced middlemen can play a very good role in marketing. 2. Marketing methods in overseas markets Foreign trade platform marketing and promotion can be carried out in many ways. For example, placing advertisements on different online platforms plays a role in promoting their products, and at the same time, they can attract more traffic to their independent websites. When choosing a platform, try to choose some websites with large traffic and high click-through rate, such as Facebook, etc. A platform with more foreign users can promote your business well, but it also This means that the content of the ad needs to be constantly updated.