Blogs internet forums or social media are some of the many places on the web where Internet users share their opinions. Therefore, when running PR campaigns, you must take into account the appearance of an increase in comments about your brand not only on company channels, but also outside them, to know what people say about you. The number of mentions will tell you how many times your brand name, hashtag or any other word related to your campaign has been mentioned online. The number of mentions as one of the indicators to measure PR activities Breakdown of mentions by source (Brand24) By observing jumps (or drops) in the number of mentions in a specific time period.
You can easily check how often people talk about your product. This information will be useful to determine the level of brand awareness among the India WhatsApp Number List environment. Analytical indicators needed to evaluate PR activities Analyze PR campaigns and monitor the number of brand mentions Sentiment analysis You know the saying that it's not HOW they say it, it's that they say it? Forget about it! If you care about a positive brand image, you need to know how it is perceived outside to take appropriate steps if necessary. After all, nothing affects the customer's trust in a brand more than its image. This is especially important in.
The context of PR campaigns, the idea of which is to build towards your actions. Using modern technologies, you don't have to guess what the attitude towards the brand is and what people think about it. Advanced media monitoring tools can analyze users to discuss specific topics on the web, and , the nature of the statement is assigned - positive, negative or neutral. Sentiment analysis as one of the indicators to measure PR activities Sentiment automatically assigned to each mention in Brand24 If a large number of mentions go hand in hand with , then you can congratulate yourself on your success.