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Edited: Apr 15, 2023

Our data confirms: Consumers remain

Very interested in local shops - but in times of pandemics they play it safe and prefer calls and website visits. But that also means... A company's locations are still an essential part of the customer journey - whether the conversions take place online or on-site. In our report, we go into more detail with more data on how the customer journey has evolved into a hybrid model. The new chapter in local marketing E-commerce experienced an unprecedented boom during the pandemic. At the same time, people longed for social interaction and championed local businesses.

These two developments are not as contradictory whatsapp mobile number list as they seem at first glance. Download the entire Infographic: Consumers like to buy locally The pandemic has forced companies to digitize their services and create alternatives on how consumers can interact with them, e.g. with click & collect, online meetings, etc. As a result, the customer journey has tended to change: Depending on their needs,consumers use the best of the online and offline world. % prefer to shop locally. More than half of them choose to buy offline even if it is more expensive or time-consuming. % are more likely to buy something online if they can return it to a store, so local experience is key even when making the purchase online. % want to shop locally even after the pandemic.

Plan to buy mostly in-store, % both online and offline, % not sure yet. % more local commitments worldwide - despite the pandemic In , consumers around the world were looking for more local businesses, with their inquiries increasing by percent. Direct searches have even grown by percent. Accordingly, more consumers searched for categories (“bookstore near me”) than for the brands themselves (“Thalia near me”). Global GMB Searches per Listing vs On average,a Google business profile generated local engagements per month. That is percent more than in the previous year. Local interactions on GMB (global) in comparison vs Clicks to the website and calls have even increased by percent. This shows that consumers use reliable opportunities to find out about shops and opening hours.

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